Business Development Executive — US Market

Marketing Kernel is expanding its business development efforts in the US market.

We are looking for a Business Development Executive who can identify relevant companies, connect with decision-makers, create meaningful conversations and generate qualified sales opportunities.

This is a results-oriented outbound sales role with direct exposure to international B2B business development.

Key Responsibilities

• Research and identify potential US-based companies.
• Identify relevant decision-makers and stakeholders.
• Build and maintain targeted prospect lists.
• Conduct outbound email and LinkedIn outreach.
• Personalise outreach based on prospect/company research.
• Initiate conversations with founders, business owners and marketing decision-makers.
• Understand prospect requirements and identify potential opportunities.
• Qualify leads based on agreed criteria.
• Follow up consistently with prospects.
• Schedule qualified discovery meetings.
• Maintain accurate CRM records.
• Track outreach, responses, meetings and opportunities.
• Share prospect feedback with the marketing and leadership teams.
• Continuously improve outreach messaging and prospecting strategies.

Required Skills

• Excellent spoken and written English.
• Strong communication and interpersonal skills.
• Comfortable speaking with US-based prospects.
• Understanding of basic B2B sales principles.
• Strong research and prospecting skills.
• Good follow-up discipline.
• Ability to handle rejection professionally.
• Self-motivated and target-oriented.
• Comfortable working independently in a remote environment.
• Ability to work according to US business hours.

Good to Have

Experience with:

• LinkedIn Sales Navigator
• Apollo
• HubSpot
• CRM platforms
• Cold email
• LinkedIn outreach
• B2B SaaS sales
• Digital marketing sales
• AI/SaaS/technology sales
• US-market sales

Performance Incentives

In addition to the hourly compensation, performance incentives may be provided based on agreed sales-development milestones such as qualified meetings, opportunities and closed business.