Fix What AI Says About Your Brand
No agency currently surveyed offers a dedicated B2B AI reputation management service — reputation management agencies that mention “GenAI reputation” tend to build it as a feature of individual or executive reputation work, not as a service aimed at correcting or shaping how LLMs describe a company’s product category positioning. Marketing Kernel built this as a standalone service because the gap, and the buyer demand behind the search term itself, are both real.
What AI Reputation Management Solves
AI systems generate summaries, comparisons, and recommendations about companies based on whatever data they’ve been trained on or can retrieve — and that data is sometimes outdated, incomplete, or simply wrong. A company can have accurate, current information on its own website and still be described inaccurately by ChatGPT or Gemini, because the AI is drawing on outdated press coverage, a competitor’s framing, or thin, ambiguous source material. This service identifies exactly what AI systems currently say about your company, where it’s wrong or outdated, and closes that gap systematically.
How We Fix What LLMs Say About Your Brand
- Audit — query major AI platforms across the phrasings real buyers use, and document exactly how your company is currently described.
- Root-cause diagnosis — trace inaccurate or outdated answers back to the source content the AI is likely drawing from.
- Correction campaign — a combination of updated, authoritative content, entity consistency work, and targeted earned mentions to shift what gets retrieved.
- Re-verification and monitoring — recurring checks to confirm the correction has taken hold, and ongoing monitoring so new drift is caught early.
Who Needs This
Companies that have rebranded, changed positioning, been miscategorized by an early press mention, or are simply newer than the AI training data reflects. Also relevant for companies in regulated or reputation-sensitive sectors — FinTech in particular — where an inaccurate AI-generated answer carries real commercial and compliance risk.